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Dave Brown

Davebrown11us@gmail.com
(c) 404-218-5156, Atlanta, GA Metro Area
 www.exploredavebrown.com
linkedin.com/in/dave-brown-the-ad-guy

 

 

 

Expertise

 

I bring fully integrated campaigns to market that solve business challenges, drive traffic, grow revenue, change perceptions, and win awards. As the leader behind AT&T wireless advertising, I managed high-volume with agility and velocity, having averaged six campaigns a year from strategy through deployment, across all media types and audiences. I thrive in evolving situations, excel at providing actionable feedback, and reduce complexity and friction.

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Experience

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AT&T, Atlanta, GA & Los Angeles, CA

Director, Marketing Communications and Advertising 03/14 – 07/23

Lead Ad Manager, Marketing Communications 08/08 – 03/14

Sr. Ad Manager, Field Marketing Communications 12/05 – 08/08

 

  • Content development

    • Led development of all creative communications tactics including TV, digital, social, audio, print, OOH, Live Activations; resulting in positive port-ratios and improving sentiment

    • Oversight of high-volume at high velocity: average 30+ video spots per year across digital, social and TV

    • Led development of digital and social content targeting Multicultural Millennials across low-share markets to increase brand relevance and consideration; resulted in internationally recognized work

    • Extended national campaigns with bespoke social and digital content, increasing demand generation

    • Led development of a digital video content library, saving millions while delivering high quality ads

 

  • Strategic development

    • Translated marketing needs into viable advertising strategies that produced results: increased brand and message recall norms for AT&T, achieving most-recalled wireless brand

    • Drove strategy behind “Just Ok is Not Ok” campaign which trended above category norms for brand / message recall and doubled likeability norms (Source: Phoenix) making AT&T a more desired brand

    • Drove marketing strategy behind “Lily” campaign, leading to lowest ever churn and highest subscriber growth over previous five years (2015); reintroduced campaign (2020) leading to seven growth quarters

    • Drafted research briefs with analysis of custom research and market intelligence to inspire creative, provide points-of-view and ignite change

 

  • Process optimization & relationships

    • Achieved annual budget forecast for the production marketing budget ($60-$90M) over seven years

    • Identified areas of workflow improvement and creating cross-functional teams to implement change

    • Managed joint marketing ventures with OEM and high-profile brand partners 

    • Led construction of DCO to improve targeting and build stronger relationships with key audiences

 

  • Coaching, growing, and championing others

    • Managed careers of multiple direct reports, demonstrating an ability to motivate teams

    • Directly managed relationships with three agencies towards a common goal

    • Mentored three employees outside the department giving career guidance

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  • Drove company culture 

    • Created CSR spot directed by, and starring, transgender talent, reinforcing LGBTQ+ commitment

    • Developed TV spot for holidays driving awareness of screen addiction

    • Reduced plastic waste on AT&T campus with internal awareness campaign

 

  • Supported Field & National Marketing

    • Led a team providing comprehensive media and advertising materials to field units

    • Led all integrated marketing communications for value and device messaging

    • Led partnerships with original equipment manufacturers

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Additional Professional Experience

 

The Charleston Post and Courier, Charleston, SC

Marketing Strategist

  • Served in dual strategic role: driving newsstand and subscriptions while increasing advertiser revenue

  • Earned PR exposure on local TV news with innovative campaign extending reach and efficiency of the campaign

 

Cramer-Krasselt, Orlando, FL

Sr. Account Executive

  • Winn-Dixie, Discount Auto Parts - Retail advertising & new business RFPs

 

Clockwork Advertising (Adair-Greene), Atlanta, GA

Sr. Account Executive

  • Pactiv Building Products - Rebranded B2B client with campaign and sales collateral

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Recognition & Success

 

  • 2021 Highest Ranking Advertiser for consistent diverse casting (Numerator via AdAge 01/21)

  • 2021 Cannes Lion-winning co-creation and cultural insight campaign

  • 2019 Cannes Lion-winning cinema campaign

  • 2020 Gold Andy for single cinema spot

  • 2021 Shorty Award (2) GIF for Best Use of Native Advertising & Best Media Buying on a Shoestring 

  • Ad of the Day honors: AdWeek for individual spots (Issue dates: 07/18, 11/18, 12/22)

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Education

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University of South Carolina - Bachelor of Arts in Journalism, Advertising

Udacity Course - Nanodegree Digital & Social Marketing 2021

Vanderbilt University Course (Coursera) - Large Language Model Prompts 2024

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Technical Expertise & Core Skills

 

In addition to noted capabilities and outcomes, my knowledge and experience base also includes:

 

Strategy: 

Brand Planning, Comms Planning, Research, Consumer Insights, Merchandising, Analysis

 

Execution: 

Production (all types), Project Management, PR, Brand Design, Media, SEO/SEM, AI, eCommerce

 

Management: 

Budget, People, and Process Management, Leadership Management, External Agency Management

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